About

ABOUT MONART STO & THE ICO

(Money + Art)

MonArt is Business
The Art Bank, Asset Manager & Marketplace
The Global Art Market is 63 Billion $ / year* but 99,9% of the population has no access to it yet!
*Source The Art Market 2018, Art Basel & UBS Report 2018

 MonArt is Creative
The innovative worldwide Art Community and Ecosystem
open to all art lovers, artists, creators, galleries, curators…
over the world from China, Europe, USA…

 MonArt brings Art to a new Era
Enter the Art Market Your Way, become a Player !

Best ICO project of the year
MonArt won the ICO awards 2018 at the Blockchain Day in Paris

Our articles on Medium

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About

PASSION, PLEASURE, SOCIAL, FUN & INVESTMENT

PASSION & PLEASURE

Art in all its diversity is passion, pleasure, emotion.

SOCIAL & FUN

Art is a social space open to all. MonArt creates large Events, offline and online, moments of social and fun to discover, have fun, share, invest. It is an online and offline large community to enjoy art.

“Art is the shortest way from man to man”André Malraux.

In our troubled times, Art is the way to create bridges between people.

A SOUND INVESTMENT

72% of collectors said they bought art for passion with an investment view
Source Deloitte Art & Finance report.

Artwork images all rights reserved and copyright to the artists we thank: M.Brondbjerg, B.Garo, V.Leroy, G.Marshall, Z.Shichao, G.Xiaowu.

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MONART ART COMMUNITY

ALL ART

MonArt welcomes all types of art, digital and traditional.

MonArt organizes large artists and artworks promotion both online and offline by opening MonArt spaces in major cities around the world starting with Beijing, Paris and New York. See details next below.

MonArt believes in blurring the boundaries between digital and physical and have the two worlds exchange, share experiences and culture.

LARGE ART COMMUNITY

At MonArt, art lovers participate, discover, rate, comment and support artists and their works. MonArt is creating the largest Art community and ecosystem with its own currency.

The MonArt community is a welcoming one, generating a strong engagement by its passionate members.

The MonArt community is open to all: art lovers, artists, galeries, curators, auction houses, medias, etc.

ART, PASSION, EVENTS, INVESTMENTS & FUN

MonArt develops an original large international art community to discover, enjoy, promote, buy, sell, lend, gather together, exchange and have fun!

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Monart New Art Ecosystem

MonArt ecosystem benefits all including:

Art lovers discover, like, promote artworks and get special deals to buy, sell, exchange, rent, invest in art fund shares.

Artists get their artworks efficiently promoted during large international events and online, get their artworks purchased by monart funds, by the community.

Art dealers participate and sell their artist’s artworks with special promotion offline and online.

Investors benefits from early purchase opportunities both for artworks and art funds shares and from the large promotion organized to enhance artists and their artworks reputation & ratings worldwide.

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THE GROWING GLOBAL ART MARKET

A LONG TIME GROWTH TREND

Big auction houses grow at a 14.5% annually since 2000! See graph.

On a 20 year period, post war, contemporary works of art delivered a compound annual return (CAR) of 10.7 % above the Standard & Poor total return of 8.3%.
Source Deloitte Art & Finance report.

Sales in the global art market reached $63.7 billion in 2017, up 12% from 2016.
Post War and Contemporary art was the largest sector by value in 2017, accounting for 46%, followed by Modern art (27%).
Source The Art Market 2018, Art Basel & UBS Report 2018

A CONTINUING TREND, OFFLINE AND ONLINE

73% of wealth managers expect their client to include art and collectibles as part of their overall wealth reporting (up from 58% in 2014 and 40% in 2012).
Source Deloitte Art & Finance report.

“ For those who say the online art market has had its day – it hasn’t even had its morning yet, it’s still waking up.”
Online art market sales reached an estimated $3.75 billion in 2016, up 15% from 2015. $9.1 billion is the estimated value of the online art market by 2021.
Source The Hiscox Online Art Trade Report 2017.

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A WHOLE NEW ART MARKET

WITH MONART TOKENS

OPEN THE ART WORLD WITH YOUR MONART TOKENS

Discover, select, invest, buy, sell
Participate to the art market your way.

Participate in great events
Many large MonArt events or partner events will rely on MonArt tokens for entry fees, artworks purchase and more.

And multiple additionnal innovative token usages
To be described in our ICO White Paper, stay tuned.

Convertible tokens
MonArt will work with the many already available online exchanges to get the MonArt tokens listed to be convertible to any currency in order to be sold or purchased anytime.

MONART TOKENS AIMS TO BECOME THE DE-FACTO STANDARD PAYMENT OF THE ARTWORLD

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MONART LARGE ART EVENTS WORLWIDE

LARGE PHYSICAL AND ONLINE EVENTS TO BUILD THE MONART COMMUNITY

NEW YORK

WORLD TRADE CENTER
ART PARTNERSHIP

4.000 sqm+
Partnership under discussion

PARIS

GRAND PALAIS
ART CENTER

13.000 sqm+
Rental proposal received

BEIJING

798
LARGEST ART CENTER

5.000 sqm+
Global deal ok with 798 management
for a global MonArt event using the
whole 798 spaces with different
locations.

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MONART FULL SERVICE

MonArt provides complete solutions
to ease all transactions and to facilitate artists and art lovers needs.

TRANSACTIONS SERVICES

  • Payment securing
  • Transaction recording
  • Insurance policy for all transactions and shipping
  • Shipping worldwide
  • Storage

ARTISTS SERVICES

  • Artist portfolio and online presentation
  • Creation of digital derivatives of physical artworks
  • With our network of accredited pro photographers worldwide
  • Artist participation to exhibitions, events

ART LOVERS, BUYERS, COLLECTORS SERVICES

  • Collection display
  • Collection management
  • Artworks valuation
  • Participation to art events
  • Artworks lending and borrowing
  • Subscribe to specific themed or all artworks online MonArt channels

SERVICE TO THE ART INDUSTRY

MonArt extend those numerous services to the art industry: curators, galleries, art centers, art associations and nonprofits, auction houses, etc.

Secure online auction functionalities will be brought to auction houses, artists, art collectors or art dealers.

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MONART ART ACCELERATOR INITIATIVE

MonArt will reserve a percentage of the initial ICO and of each transaction to the MonArt Art Accelerator Initiative.

MonArt Art Accelerator Initiative’s mission is to help artists from all over the world to create their innovative art projects. The MonArt Art Accelerator Initiative aims to support, promote and finance innovative art & tech creations to be sold exclusively on the MonArt platform. The innitiative will provide grants, artwork purchase, promotion and exhibition to selected artists worldwide.
Artists have a unique way to reinvent the world, to bring new point of views, to add meaning, generosity, emotions to our often too cold world with their vision, creativity and talent.

MonArt is already working with 3 innovative artists who are experimenting and creating new types of artworks at the intersection of art & tech with their creative visions and tech expertise.
Stay tuned to discover their amazing creations.

MonArt plans to develop the art world in parallel with a strong social responsibility to promote a global and inclusive art community. The Initiative will be managed in MonArt coins.

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MONART TOKENS YOU CAN TRUST

Vast and real ecosystem
MonArt creates a real ecosystem to vastly increase the current 63 billion $ of the art market worldwide.

Art Collection investment
MonArt creates the art financial institution you can trust. A large part of the token proceeds are invested in a large art collection with the purchase of artworks as a strong value based for the MonArt stability.

Security Tokens
MonArt tokens are security tokens based on large revenues both from the revenues from the art collection and from all transactions on the major monart art marketplace.

AML & KYC Compliance
As for all financial institutions, MonArt dedicates important resources to AML (Anti Money Laundering) and KYC (Know Your Customer).

Secrecy
All transactions as safely recorded for optimal security and secrecy.

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Technology

PROVEN AND SECURE TECHNOLOGY WITH BLOCKCHAIN

MonArt ICO Token (MART) is based initialy on the current and most used blockchain standard ERC20.
MonArt Token relies on the Ethereum protocol to provide the safest environment and ecosystem for all art related transactions and activities. Monart will later on create its own Blockchain to better serve the art community with even faster solutions.

BLOCKCHAIN

A blockchain is a public ledger of all transactions in a given system that have ever been executed. It is constantly growing as completed blocks are added to it. The blocks are added to the blockchain in linear, chronological order through cryptography, ensuring they remain beyond the power of manipulators.

ETHEREUM

Building on the foundation created by Bitcoin, initiated in 2008, Ethereum, introduced in 2014 and launched in 2015, is the largest and most well-established, open-ended decentralized software platform that enables Smart Contracts and Distributed Applications (ĐApps) to be built and run without any downtime, fraud, control or interference from a third party. Ethereum is not just a platform but also a programming language for smart contracts.

SMART CONTRACTS

Smart contracts are automatic and digital executions of a binding agreement between two or more parties. Ethereum is a much more sophisticated environment than Bitcoins but based on the same secure foundation of the blockchain. Ethereum is also much faster than Bitcoins as an Ethereum transaction is confirmed in seconds compared to minutes for Bitcoin.

ICO PLATEFORM

MonArt ICO will run on a highly secure platform including important features as AML and KYC.

TOKEN INVESTMENT LIQUIDITY

MonArt ICO will work with a growing number of exchanges and with a market maker to ensure the liquidity of the MonArt ICO tokens (MART) between MonArt ICO tokens and Ethereum, Bitcoins, Fiats, etc.

WEBSITE

The current MonArt website is hosted by one of the largest hosting company, OVH, offering a solid and secure infrastructure including DDOS protection and more. The database for subscription and emailing is hosted by one the standard emailing tool, mailchimp. Data are secure, private and never sold or rented.

COMMUNITY ART PLATFORM

The platform will provide a vast and secure environment including redundant servers, advanced database solutions, encrypted data.

 

WALLETS

For their tokens, MonArt’s users will be provided with simple to use and highly secured wallets, accessible both on smart phones / tablettes and Mac/PCs.

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Technology
Team

GLOBAL COMPANY FROM DAY 1

UNIQUE GLOBAL POSITION TO DEVELOP THE GLOBAL MARKET

NORTH AMERICA, USA

Fund raising
US market

EUROPE, FRANCE

Fund raising
Tech developments

European markets

ASIA, CHINA

Fund raising
Asian markets

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Team
Team

INTERNATIONAL AND EXPERIENCED TEAM

WITH MORE THAN 100+ YEARS OF COMBINED EXPERIENCE

working together and in art / tech field since years to develop the global market

A TEAM OF 15 PEOPLE INCLUDING

AMERICA, USA

Monart US advisors are currently developing Monart US presence and growing the US Monart team. Stay tuned.

alexis-de-bernede

Alexis de BERNEDE

New York

Co-founder @ Darmo Art. BSc International Management @ Warwick Business School.

EUROPE, FRANCE

MaloWEB

Malo GIROD DE L'AIN

Co-founder & COO - Chief Operating Officer

Founded and managed various tech, content & multimedia companies in Paris, San Francisco and Sao Paulo including the leading digital and new media art company, Digitalarti. Participated to the management of a VC fund. Prospective book 2010 Virtual
Future.
MSc engineering Centrale.

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Bertrand SCACHE

Co-founder & CTO - Chief Technology Officer

20+ years manager of very large digital projects for multinational companies, Credit Agricole (one of the largest European Bank), Danone, L’Oréal, SYSECA,… and for SMEs.
MSc in engineering Centrale

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Christian BRUGERON

Co-founder & CCO - Chief Cryptography Officer

Cryptography expert with 20+ years experience developing digital security, platforms and cryptography solutions for major clients including Banque de France (French State Bank), the European Parliament, the French Post Office, Orange and many publishing companies.

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Laurent HENTZ

Co-founder & Web developer and SEO

10+ years SEO, Web and WordPress development and consulting for media, art and entertainment companies.

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Arnaud WEBER

Web graphic designer

Graphic & web design agency founded 15 years ago. Former gallery manager, journalist and art historian.

ASIA,CHINA

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Pauline HOUL

Co-founder, President & CFO

With 20 years of experiences, she built an extensive knowledge in corporate finance, private equity, trust and private wealth structuring, growth management, Sarbanes Oxley Act (SOX), SAS70 and Anti money laundering act. She has a strong expertise on Western and Asian market especially Chinese market where she successfully established partnership with the Chinese government since 8 years. Managing Partner China Eurohold, and General Secretary of Swiss Chamber of Commerce in China, Board.
Graduated from IMD, and French Certified Public Accountant (CPA).

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Aden KIM

CBO Asia - Chief Business Development Officer Asia

After years in Finance and high tech, works in art and fashion including as CEO of clubelysee.com. University of California, Berkeley.

THE COMPLETE TEAM

BEFORE THE ICO

The monart team is passionate about our mission and currently working hard to see our goals met.

– Pauline, as President &  CFO, leads the growing contacts for MonArt fund raising and partnerships, cocreates the MonArt strategy and positioning, the White Paper writing and builds the MonArt network in China, Asia and also in Switzerland.
– Malo, as COO, leads the corporate creation and organization, co creates the MonArt strategy and positioning, the White Paper writing and participate to build the MonArt European network.

Pauline and Malo share the management of the company and all decisions as a joint team.

– Christian, as CCO (Chief Cryptography Officer) or CSO (Chief Security Officer), is developing our own Ethereum blockchain and the smart contracts to implement the project.
– Bertrand, as CTO (Chief Technology Officer) and CPO (Chief Product Officer) is analyzing the platform development needs, the technical solutions and implementing them first for the ICO itself and then for the MonArt platform after that. He works on the detailed road map of the project.
– Laurent, as Web developer and SEO (Search Engine Optimisation) specialist is developing the Web site with Arnaud, a talented graphics designer.
– Guy, as strategy adviser and US contact, develops our MonArt US network and participate to the ICO strategy and positioning.

Even pre-ICO, we are already growing the team and planning the future hiring.

POST ICO

Post-ICO, all are becoming the core base of the full time MonArt Team, vastly expanded with additional hires to build the large, hyper competent and motivated team ready to build the huge MonArt ecosystem.

Important to note that the team:
– Knows each other and works together since years
– Work all in the art – tech field since a long time
– Have all networks in this art – tech field

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Team
Team

International and experienced
advisory board

REPRESENTING THE GLOBAL ART MARKET

AMERICA, USA

Carles Cabre
15+ years of experience in high-tech, investment banking, seed and late stage funding & business development. San Francisco bay area.

EUROPE, FRANCE

Luc Jarry-Lacombe
Co-founder & CEO Blockchain Certified Data – BCDiploma, Blockchain expert & consultant. France.

Bernard Garo
International artist, Switzerland

Valérie Enlart
Intl devt Home Coll., Hermès, France

Patrick Ternier
CEO Innovation management co Tokyo, Paris, NY, managed a US Nasdaq listed company. France

Austin Kimm
Co-founder Crypterium, Cryptocurrency Banking & Cryptocurrency Platform. CEO including Renaissance Insurance Group, 3,000 employees, $1bn annual. UK

Celine Lippi
Co-Founder and Managing Partner LUXURY TECH FUND

Nicolas Imbert
Executive Director of Green Cross

ASIA, CHINA

Gao Xiao Wu
International artist

Zhou Shichao
International artist

Jean Jacques de Dardel
Swiss ambassador to China, Mongolia and North Korea

Yvan Spruenglin
General Manager Swiss multinational company in China, Beijing

Romain Barrabas
Deputy Head of the Culture and Media Section at Swiss Embassy in China.

Nicolas Coster
Lawyer at Coster Associates

Additional advisory board members to be announced

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Team
Partners

MAJOR PARTNERS WORLDWIDE

CRYPTO

Smile Expo
Leading international blockchain conference organizer
https://smileexpo.eu/

Blockchain-networks
Blockchain accelerator
http://blockchain-networks.io/

Talium
IT, middleware, Backoffice, platform, blockchain and smart contracts expert developers
http://talium.fr

ART

Cornette de Saint-Cyr
One of the leading European auction house, based in Paris.
http://www.cornettedesaintcyr.fr/

798
Leading Chinese art district, Beijing.
http://www.798district.com/

Filmfestivals
Leading media covering movie,animation & new media events worldwide since 1995.
http://www.filmfestivals.com/

GENERAL

Global Times
Leading Chinese daily newspaper published in Chinese and English.
http://www.globaltimes.cn

Club Génération CEO
International organization that connects European and Asian leaders to foster and strengthen the economic and cultural ties between Europe and Asia.
http://clubgenerationceo.org/

Green Cross
Organization founded by former Soviet Union President Mikhail Gorbachev in 1993. The French chapter is presided by Jean-Michel Cousteau.
https://www.gcint.org

The R20 – Regions of Climate Action
is a non-profit environmental organization founded in November 2010, by former Governor of California, Arnold Schwarzenegger, with the support of the United Nations.
https://regions20.org/

Green & Art : Monart offices are powered by 100% renewable electricity and recycle its paper, plastic and glass.

Additionnal major partners worldwide to be announced. Stay tuned.

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Partners
roadmap

Roadmap & goto market

STEPS BEFORE ICO

STEP 1

Major partnership signed July 2018
Completion of team comprising 15 people including the initial founder team

STEP 2

Social networks launched September 2018
Preparation of initial selection of artists

STEP 3

Initial MVP of community site and marketplace to be launched for artworks sales and auctions in October / November 2018
Auctions to be organized
Roadshow events October / November
Start of Monart ICO private sale

STEPS AFTER ICO

STEP 1

Platform development
MVP before the ICO, Beta 1 version
Community growth
Open to early adopters by invitation
Art Market promotion
Presentation and promotion to the art market. Large launch events Beijing, Paris, NY

STEP 2

Platform development
Beta 2
Community growth
Wide open
Art Market promotion
Participation to major art trade fairs, large online promotion

STEP 3

Platform development
Version 1
Community growth
Large launch and promotion
Art Market promotion
Welcoming of the art community at large. Major deals with partner art institutions worldwide

STEP 4

Platform development
Version 2
Community growth
Worldwide development
Art Market promotion
Worlwide promotion and development, more major international partnerships

To get more information on the upcoming ICO Timeline, please subscribe to our MonArt newsletter :

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Roadshow

INTERNATIONAL LARGE ROADSHOW TO PRESENT THE MONART ICO

NORTH AMERICA, USA

USA : San Francisco, New York

First event
– NY, November 7 2018

EUROPE

France : Paris
UK : London
Switzerland : Geneva, Zurich

First events:
-Paris, October 2,
-Malta, October 4, 5
-Geneva, October 9
-Paris, October 10
-Malta, November 1 & 2
-Paris, November 27 & 28
– London, February 2019, date TBD

ASIA

China: Beijing, Shanghai, Guangzhou, Shengzhen, Chengdu, Guiyang, Shenyang, Chongqing, Tianjin, Wuhan and Hong Kong.
Taiwan, Korea, Singapore, Thailand, India, Philippines

First event :
– Beijing, November 1, monart is organizer of the event

Best ICO project of the year
MonArt won the ICO awards 2018 at the Blockchain Day in Paris

Our other articles on Medium

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Faq

ICO FAQ

WHAT IS AN ICO ?

ICO is an abbreviation for “Initial Coin Offering”. ICO is a new method to raise funds. In comparison with standard venture capital, any individual or company can take part in ICOs.

WHAT IS A TOKEN ?

A token, also called a coin, is a digital currency that ICOs issue. When participating in ICOs, you get tokens that offer the many different usages depending on the ICO. In general, tokens can serve as a surrogate for cash to buy, trade, exchange, participate to the ICO project. A token or a coin is a cryptocurrency unit issued during an ICO. Buying certain amount of tokens allows the investors to help crowdfund the project. Every ICO issues a fixed amount of tokens/coins meant to be used also a potential source of profit once it goes on exchanges and/or as the currency is used extensively inside the project (purchases, service payments, etc).

WHAT IS AN EXCHANGE ?

An exchange is a system (website or application), where you can buy and sell any cryptocurrency (token) for another one or for usual FIAT currencies ($, €…) at the current market prices. The prices move based on supply and demand, shown by traders.

  • How do I sell my coins?
    Coins are sold at exchanges, see above.
  • How long until the coins are listed on an exchange?
    Time to get the coins listed at the exchanges varies depending on each exchange. Monart will work with different exchanges after the ICO to have Monart token listed with them.
  • What about the user’s wallet
    Each user registering at MonArt’s community is offered a free digital secure wallet to store the Monart coins. This wallet is available on PCs, tablet and phones. Those coins can be traded for other digital currencies or usual currencies at exchanges, see above.

WHAT IS A WHITE PAPER ?

A White Paper is a technical document, which is drawn in a free format by the ICO team. Generally, this document offers a complete description for the project: its concept and advantages as compared to similar projects, team and roadmap. MonArt initial White Paper is available on request. The Final ICO White Paper will be available shortly. Subscribe to the newsletter to stay informed.

WHAT IS MONART ICO ?

MonArt ICO sells MonArt coins to be used to purchase and sell artworks, promote artists, participate to great events by MonArt and by partner institutions, and much more.

WHY SHOULD I INVEST IN MONART ICO ?

MonArt aims to disrupt the art market to allow you to participate directly. MonArt ICO will further develop the large global art market, today a 63 billion $ yearly market, with a strong community and real multiple innovative usages to let everyone participate to the art market.
By participating to MonArt’s ICO, you reserve your seat to participate and benefit from this new art market.
In addition, the MonArt coins value will increase with the growing community and the growing usage of the MonArt coins.
MonArt has the international presence and experienced international team to launch this ICO and succeed to develop this new art market entrance and community.

IDENTITY

Artists and community members have their identity checked by MonArt at ICO time to ensure trust and reliability. Community members can stay anonymous to the outside if they wish. Confidentiality of all data are protected and data are never sold or rented.

WHAT IS ROI ?

ROI stands for “return on investment”. It is a ratio used to measure the investment profitability or compare the efficiencies of several different ongoing projects. Once the MonArt coins are trading on exchanges, see above, it is possible to calculate ROI between purchase and current MonArtcoins prices.

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GLOBAL COMPANY BASED IN FRANCE, OPEN TO ALL

BASED IN FRANCE, CHINA, US, MALTA

MonArt is a global company from the start, spanning the globe and based in all the important art territories.

FRANCE: THE COUNTRY WITH THE NECESSARY MIX BETWEEN ART / LUXURY AND SCIENTIFIC / TECH CULTURES

Since centuries, France is leading the world in terms of art, culture and “art de vivre”. At the same time, France has a long scientific and tech culture. The mix of these two tends produce a unique mix allowing for talented disruptive art & tech initiatives as monart.

The monart headquarter corporate entity is based in Paris, France.

FRANCE : A RENOWNED ENGINEERING CULTURE

Major US companies have large engineering team in France, Facebook, Google, etc. IBM has already since decades and is just opening a new R&D center in France around cybersecurity.

FAVORABLE BUSINESS ENVIRONMENT

Macron, the new French president is very business oriented with tax breaks for companies, etc.

FOREIGNERS AND NON RESIDENT ARE NOT CONCERNED BY FRENCH TAX LAWS

As Token holders, potential taxes depend and are paid in your country of residence, not in France.

FRANCE : A KNOWN TAX HAVEN FOR R&D

France has long been a very favorable tax haven for R&D. The French government provides generous tax breaks for R&D developments. Many start-up and companies use this with sometime marketing and sales in the US and R&D in France.

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STAY TUNED !

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