The monart Token Offering is using security token infrastructure even though it is named a VFA -Virtual Financial Asset- Offering under Malta Law
monart is Business
The Art Bank, Asset Manager & Marketplace
The Global Art Market is 63 Billion $ / year* but 99,9% of the population has no access to it yet!
*Source The Art Market 2018, Art Basel & UBS Report 2018
monart is Creative
The innovative worldwide Art Community and Ecosystem
open to all art lovers, artists, creators, galleries, curators…
over the world from China, Europe, USA…
monart brings Art to a new Era
Enter the Art Market Your Way, become a Player !
Art in all its diversity is passion, pleasure, emotion.
Art is a social space open to all. monartorganizes social events – both offline and online, big and small – and help others discover, appreciate, share, and invest in the art community. We are an extensive online and offline community looking to enjoy art.
“Art is the shortest way from man to man”André Malraux.
In our troubled times, Art is the way to create bridges between people.
72% of collectors said they bought art for passion with an investment view
Source Deloitte Art & Finance report.
Artwork images all rights reserved and copyright to the artists we thank: M.Brondbjerg, B.Garo, V.Leroy, G.Marshall, Z.Shichao, G.Xiaowu.
monart welcomes all types of art, digital and traditional.
monart organizes large artists and artworks promotion both online and offline by opening monart spaces in major cities around the world starting with Beijing, Paris and New York. See details next below.
monart believes in blurring the boundaries between digital and physical and have the two worlds exchange experiences and culture.
At monart, art lovers participate, discover, rate, comment and support artists and their works. monart is creating the largest Art community and ecosystem with its own currency.
The monart community is open and welcoming to all: art lovers, artists, galleries, curators, auction houses, medias, etc
monart develops an original large international art community to discover, enjoy, promote, buy, sell, lend, gather together, exchange and have fun!
monart ecosystem benefits all participants
Art lovers enjoy, promote artworks and receive special deals to buy, sell, exchange, rent, and invest in art fund shares.
Artists have their artworks widely promoted during large international events and online, and participate in community marketplaces where their artwork is purchased by monart funds.
Art dealers participate and sell their artist’s artworks offline and online with special promotion.
Investors benefit from early purchase opportunities, both from artworks and art funds shares and from the organization of large promotional events to enhance the global reputation of artists and their artworks.
Big auction houses grew 14.5% annually since 2000! See graph.
Over a 20-year post war period, contemporary works of art delivered a compound annual return (CAR) of 10.7 % above the Standard & Poor total return of 8.3%.
Source Deloitte Art & Finance report.
Sales in the global art market reached $63.7 billion in 2017, up 12% from 2016.
Post War and Contemporary art was the largest sector by value in 2017, accounting for 46%, followed by Modern art (27%).
Source The Art Market 2018, Art Basel & UBS Report 2018
73% of wealth managers expect their client to include art and collectibles as part of their overall wealth reporting (up from 58% in 2014 and 40% in 2012).
Source Deloitte Art & Finance report.
“ For those who say the online art market has had its day – it hasn’t even had its morning yet, it’s still waking up.”
Online art market sales reached an estimated $3.75 billion in 2016, up 15% from 2015. $9.1 billion is the estimated value of the online art market by 2021.
Source The Hiscox Online Art Trade Report 2017.
Discover, select, invest, buy, sell
Participate in the art market your way.
Participate in world class art events
monart sponsored or partnered events will rely on monart tokens for entry fees, artworks purchase and more.
And multiple additionnal innovative token usages
To be described in our STO White Paper, stay tuned.
monart will work with established online exchanges to ensure that monart tokens can be listed to be convertible to any currency in order to and be sold or purchased anytime.
monart provides complete solutions
to ease all transactions and to facilitate artists and art lovers needs.
- Payment securing
- Transaction recording
- Insurance policy for all transactions and shipping
- Shipping worldwide
- Artist portfolio and online presentation
- Creation of digital derivatives of physical artworks
- Access to our network of accredited pro-photographers worldwide
- Artist participation to exhibitions, events
- Collection display and management
- Artworks valuation
- Participation in art events
- Lending and borrowing of artworks
- Subscribe to specific themed or all art collections on online monart channels
monart provides these numerous services to the art industry including curators, galleries, art centers, art associations and nonprofits, auction houses, etc.
Secure online auction functionalities will be brought to auction houses, artists, art collectors or art dealers.
monart will reserve a percentage of the initial STO and of each transaction to the monart Art Accelerator Initiative.
monart Art Accelerator Initiative’s mission is to help artists from all over the world to create their innovative art projects. The monart Art Accelerator Initiative aims to support, promote and finance innovative art & tech creations to be sold exclusively on the monart platform. The innitiative will provide grants, artwork purchase, promotion and exhibition to selected artists worldwide.
Artists have a unique way to reinvent the world, to bring new point of views, to add meaning, generosity, emotions to our often too cold world with their vision, creativity and talent.
monart is already working with 3 innovative artists who are experimenting and creating new types of artworks at the intersection of art & tech with their creative visions and tech expertise.
Stay tuned to discover their amazing creations.
monart plans to develop the art world in parallel with a strong social responsibility to promote a global and inclusive art community. The Initiative will be managed in monart coins.
Vast and real ecosystem
monart creates a real ecosystem to vastly increase the current 63 billion $ of the art market worldwide.
Art Collection investment
monart creates an art financial ecosystem you can trust. A large portion of the token proceeds are invested in an expansive art collection, using the purchase of artworks as a strong value base to ensure stability within monart.
monart tokens are security tokens based on large revenues both from the revenues from the art collection and from all transactions on the major monart art marketplace.
AML & KYC Compliance
As for all financial institutions, monart dedicates important resources to AML (Anti Money Laundering) and KYC (Know Your Customer).
All transactions as safely recorded for optimal security and secrecy.
monart STO Token (MART) is based initially on the current and most used blockchain standard ERC20.
monart Token relies on the Ethereum protocol to provide the safest environment and ecosystem for all art related transactions and activities. monart will later on create its own Blockchain to better serve the art community with even faster solutions.
A blockchain is a public ledger of all transactions in a given system that have ever been executed. It is constantly growing as completed blocks are added to it. The blocks are added to the blockchain in linear, chronological order through cryptography, ensuring they remain beyond the power of manipulators.
Building on the foundation created by Bitcoin, initiated in 2008, Ethereum, introduced in 2014 and launched in 2015, is the largest and most well-established, open-ended decentralized software platform that enables Smart Contracts and Distributed Applications (ĐApps) to be built and run without any downtime, fraud, control or interference from a third party. Ethereum is not just a platform but also a programming language for smart contracts.
Smart contracts are automatic and digital executions of a binding agreement between two or more parties. Ethereum is a much more sophisticated environment than Bitcoin but is similarly based on the same secure foundation of the blockchain. Ethereum is also much faster than Bitcoin as an Ethereum transaction is confirmed in seconds compared to minutes for Bitcoin.
monart ICO-STO will run on a highly secure platform including important features such as AML and KYC.
As mentioned above: the monart Token Offering is using security token infrastructure even though it is named a VFA -Virtual Financial Asset- Offering under Malta Law
monart STO will work with a growing number of exchanges to ensure the liquidity of the monart STO tokens (MART) between monart STO tokens and Ethereum, Bitcoins, Fiats, etc.
The current monart website is hosted by one of the largest hosting companies, OVH, offering a solid and secure infrastructure including DDOS protection and more. The database for subscription and emailing is hosted by a standard emailing tool, mailchimp. Data is secure, private and never sold or rented.
The platform will provide a vast and secure environment including redundant servers, advanced database solutions, encrypted data.
For their tokens, monart’s users will be provided with simple to use and highly secured wallets, accessible both on smart phones / tablettes and Mac/PCs.
with experts in art & tech fields ready to develop the global art market
A TEAM OF 20 PEOPLE INCLUDING
monart US advisors are currently developing monart US presence and growing the US monart team. Stay tuned.
Communications Manager at MOBI. Marketing Partner at DoctorChain.
University of California, Berkeley
Malo GIROD DE L'AIN
Co-founder & president
Founded and managed various tech, content & multimedia companies in Paris, San Francisco and Sao Paulo including the leading digital and new media art company, Digitalarti. Participated in the management of a VC fund. Prospective book 2010 Virtual
MSc engineering Centrale.
Co-founder & CTO - Chief Technology Officer
20+ years manager of many large digital projects for multinational companies, Credit Agricole (one of the largest European Bank), Danone, L’Oréal, SYSECA,… and for SMEs.
MSc in engineering Centrale
Co-founder & CCO - Chief Cryptography Officer
Cryptography expert with 20+ years experience developing digital security, platforms and cryptography solutions for major clients including Banque de France (French State Bank), the European Parliament, the French Post Office, Orange and many publishing companies.
Co-founder & Web developer and SEO
10+ years SEO, Web and WordPress development and consulting for media, art and entertainment companies.
Web graphic designer
Graphic & web design agency founded 15 years ago. Former gallery manager, journalist and art historian.
Co-founder & CEO
With 20 years of experiences, she gained extensive knowledge in corporate finance, private equity, trust and private wealth structuring, growth management, Sarbanes Oxley Act (SOX), SAS70 and Anti money laundering act. She has strong expertise in Western and Asian markets, especially the Chinese market where she successfully established partnerships with the Chinese government for the past eight years. Managing Partner China Eurohold, and General Secretary of Swiss Chamber of Commerce in China, Board.
Graduated from IMD, and French Certified Public Accountant (CPA).
Pauline Houl received from Swiss Authorities the “Certificate of Recognition for Outstanding Contribution to Sino-Swiss Relations”
CBO Asia - Chief Business Development Officer Asia
After years in Finance and high tech, works in art and fashion including as CEO of clubelysee.com. University of California, Berkeley.
The monart team is passionate about our mission and currently working hard to see our goals met.
– Malo, as co-founder & President, leads and manages the global monart operations, co-creates the MonArt launch and operations strategy and oversees the growth of the monart European network.
– Pauline, as co-founder & CEO, leads and manages the fundraising effort for monart, co-creates the monart launch and operations strategy, in addition to building the monart network in China and Switzerland.
Pauline and Malo share the management of the company and make all decisions as a joint team.
– Christian, as CCO (Chief Cryptography Officer) or CSO (Chief Security Officer), is developing our own Ethereum blockchain and the smart contracts to implement the project.
– Bertrand, as CTO (Chief Technology Officer) and CPO (Chief Product Officer) is analyzing the platform development needs, the technical solutions and implementing them first for the STO itself and then for the monart platform. He works on the detailed road map of the project.
– Laurent, as Web developer and SEO (Search Engine Optimisation) specialist is developing the Web site with Arnaud, a talented graphics designer.
– Guy, as strategy adviser and US contact, develops our monart US network and participates in the STO strategy and positioning discussion.
Even pre-STO, we are in the process of growing our team and planning for future hiring.
Post-STO, We are becoming the core base of the full monart team, rapidly expanding with additional hires to help grow our intelligent and motivated team and build the vast monart ecosystem.
Important to note that the team:
– Knows each other and works together since years
– Work all in the art – tech field since a long time
– Have all networks in this art – tech field
15+ years of experience in high-tech, investment banking, seed and late stage funding & business development. San Francisco bay area.
Co-founder & CEO Blockchain Certified Data - BCDiploma, Blockchain expert & consultant. France.
ICO & STO Advisor, Fundraiser, 15 years in IT Industry
ICO & STO Advisor & Fundraising
Christophe DURAND RUEL
Contemporary art gallery owner, 15 years Christie’s head of contemporary art
International artist, Switzerland
Intl devt Home Coll., Hermès, France
CEO Innovation management co Tokyo, Paris, NY, managed a US Nasdaq listed company. France
Co-founder Crypterium, Cryptocurrency Banking & Cryptocurrency Platform. CEO including Renaissance Insurance Group, 3,000 employees, $1bn annual. UK
Executive Director of Green Cross
Gao Xiao WU
Jean Jacques de DARDEL
Swiss ambassador to China, Mongolia and North Korea
General Manager Swiss multinational company in China, Beijing
Deputy Head of the Culture and Media Section at Swiss Embassy in China.
Lawyer at Coster Associates
Senior Vice President Airbus Defense and Space China
Monart Director Strategy & Partnerships and Advisor
Additional advisory board members to be announced
Leading international blockchain conference organizer
Blockchain project accelerator : Token design, Strategy, Social Media & Telegram management
IT, middleware, Backoffice, platform, blockchain and smart contracts expert developers
Cornette de Saint-Cyr
One of the leading European auction house, based in Paris.
Leading Chinese art district, Beijing.
Leading media covering movie,animation & new media events worldwide since 1995.
Google Startup Grind
Google program and community for entrepreneurs
Leading Chinese daily newspaper published in Chinese and English.
Club Génération CEO
International organization that connects European and Asian leaders to foster and strengthen the economic and cultural ties between Europe and Asia.
Organization founded by former Soviet Union President Mikhail Gorbachev in 1993. The French chapter is presided by Jean-Michel Cousteau.
The R20 – Regions of Climate Action
is a non-profit environmental organization founded in November 2010, by former Governor of California, Arnold Schwarzenegger, with the support of the United Nations.
Green & Art : monart offices are powered by 100% renewable electricity and recycle its paper, plastic and glass.
Additionnal major partners worldwide to be announced. Stay tuned.
Major partnership signed July 2018 Completion of team comprising 15 people including the initial founder team
Social networks launched September 2018 Preparation of initial selection of artists
Initial MVP of community site and marketplace to be launched for artworks sales and auctions beginning of 2019Roadshow events October 2018 / February 2019 Start of monart STO private sale
Platform development MVP before the STO, Beta 1 version Community growth Open to early adopters by invitation Art Market promotion Presentation and promotion to the art market. Large launch events Beijing, Paris, NY
Platform development Beta 2 Community growth Wide open Art Market promotion Participation to major art trade fairs, large online promotion
Platform development Version 1 Community growth Large launch and promotion Art Market promotion Welcoming of the art community at large. Major deals with partner art institutions worldwide
Platform development Version 2 Community growth Worldwide development Art Market promotion Worlwide promotion and development, more major international partnerships
To get more information on the upcoming STO Timeline, please subscribe to our monart newsletter :
USA : San Francisco, New York
– NY, November 11 2018
– NY, date TBD
France : Paris
UK : London
Switzerland : Geneva, Zurich
-Paris, October 2,
-Malta, October 4, 5
-Geneva, October 9
-Paris, October 10
-Malta, November 1 & 2
-Paris, November 27 & 28
– Geneva, December
-London, December 18, 2018
– Dubai, January 15,16
– Paris, January 31, February 1
–Geneva, February 1
– London, February 11,12
China: Beijing, Shanghai, Guangzhou, Shengzhen, Chengdu, Guiyang, Shenyang, Chongqing, Tianjin, Wuhan and Hong Kong.
Taiwan, Korea, Singapore, Thailand, India, Philippines
First events :
– Beijing, November 1, monart is organizer of the event
– Beijing, December 1
Next event :
– Hong Kong, February, 28
– Beijing, date TBD
STO is an abbreviation for “Security Token Offering”. STO is the new trend to raise funds with crypto currencies called Security tokens based on assets, revenues or debts. Previously, it was ICO (Initial Coin Offering) for utility tokens. In comparison with standard venture capital, any individual or company can take part in STOs.
A token, also called a coin, is a digital currency that STOs issue. When participating in STOs, you get tokens that offer the many different usages depending on the STO. In general, tokens can serve as a surrogate for cash to buy, trade, exchange, participate to the STO project. A token or a coin is a cryptocurrency unit issued during an STO. Buying certain amount of tokens allows the investors to help crowdfund the project. Every STO issues a fixed amount of tokens/coins meant to be used also a potential source of profit once it goes on exchanges and/or as the currency is used extensively inside the project (purchases, service payments, etc).
An exchange is a system (website or application), where you can buy and sell any cryptocurrency (token) for another one or for usual FIAT currencies ($, €…) at the current market prices. The prices move based on supply and demand, shown by traders.
- How do I sell my coins?
Coins are sold at exchanges, see above.
- How long until the coins are listed on an exchange?
Time to get the coins listed at the exchanges varies depending on each exchange. monart will work with different exchanges after the STO to have monart token listed with them.
- What about the user’s wallet
Each user registering at monart’s community is offered a free digital secure wallet to store the monart coins. This wallet is available on PCs, tablet and phones. Those coins can be traded for other digital currencies or usual currencies at exchanges, see above.
A White Paper is a technical document, which is drawn in a free format by the STO team. Generally, this document offers a complete description for the project: its concept and advantages as compared to similar projects, team and roadmap. monart initial White Paper is available for the private sale, is reserved for investors investing more than 100.000 euros. Subscribe to the newsletter to stay informed.
monart STO sells monart coins to be used to get large revenues from an art collection and from transaction on the online gallery. In addition, it is possible to purchase and sell artworks, promote artists, participate to great events by monart and by partner institutions, and much more.
monart aims to disrupt the art market to allow you to participate directly. monart STO will further develop the large global art market, today a 63 billion $ yearly market, with a strong community and real multiple innovative usages to let everyone participate to the art market.
By participating to monart’s STO, you reserve your seat to participate and benefit from this new art market.
In addition, the monart coins value will increase with the growing community and the growing usage of the monart coins.
monart has the international presence and experienced international team to launch this STO and succeed to develop this new art market entrance and community.
Artists and community members have their identity checked by monart at STO time to ensure trust and reliability. Community members can stay anonymous to the outside if they wish. Confidentiality of all data are protected and data are never sold or rented.
ROI stands for “return on investment”. It is a ratio used to measure the investment profitability or compare the efficiencies of several different ongoing projects. Once the monart coins are trading on exchanges, see above, it is possible to calculate ROI between purchase and current monartcoins prices.
monart is a global company from the start, spanning the globe and based in all the important art territories.
Since centuries, France is leading the world in terms of art, culture and “art de vivre”. At the same time, France has a long scientific and tech culture. The mix of these two tends produce a unique mix allowing for talented disruptive art & tech initiatives as monart.
The monart headquarter corporate entity is based in Paris, France.
Major US companies have large engineering team in France, Facebook, Google, etc. IBM has already since decades and is just opening a new R&D center in France around cybersecurity.
Macron, the new French president is very business oriented with tax breaks for companies, etc.
As Token holders, potential taxes depend and are paid in your country of residence, not in Malta or not in France.
France has long been a very favorable tax haven for R&D. The French government provides generous tax breaks for R&D developments. Many start-up and companies use this with sometime marketing and sales in the US and R&D in France.