Of Greek origin, Ioye, whose real name is Iorgos Pavlopoulos, was born in 1974 in the western suburbs of Paris, France.
During 1998, after studying cabinetmaking and marquetry for six years at the École d’Arts Appliqués called « Boulle », he leaves France to work in Athens, Greece for a year. There, he leaves his mark by covering the walls of the city with his work. The impressive size of his pieces immediately impacts the urban space. His abundant production allows him to assert his style and to influence, surprisingly, a generation of graffiti artists. Back in Paris, he founds « WESIDE » in 2001, a streetwear brand for European graffiti artists. He will manage it for almost ten years. It is in 2009 that his work on canvas will occupy a more consistent place: his company’s local will be transformed into a workshop. Drawing inspiration from his childhood memories, through images, music or fragrances often linked to his culture, his work is imbued with nostalgia of his past. He now works as a prop designer at the Théâtre National de Chaillot, and devotes the rest of his time to painting in his studio or on the outside walls, where the occasion presents itself.