Roadmap & goto market
STEPS BEFORE STO
STEP 1
Major partnership signed July 2018 Completion of team comprising 15 people including the initial founder team
STEP 2
Social networks launched September 2018 Preparation of initial selection of artists
STEP 3
Initial MVP of community site and marketplace to be launched for artworks sales and auctions beginning of 2019Roadshow events October 2018 / February 2019 Start of monart STO private sale
STEPS AFTER STO
STEP 1
Platform development MVP before the STO, Beta 1 version Community growth Open to early adopters by invitation Art Market promotion Presentation and promotion to the art market. Large launch events Beijing, Paris, NY
STEP 2
Platform development Beta 2 Community growth Wide open Art Market promotion Participation to major art trade fairs, large online promotion
STEP 3
Platform development Version 1 Community growth Large launch and promotion Art Market promotion Welcoming of the art community at large. Major deals with partner art institutions worldwide
STEP 4
Platform development Version 2 Community growth Worldwide development Art Market promotion Worlwide promotion and development, more major international partnerships
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